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About Us

Helping Build Pawsitive Relationships

Dog Grooming Session

Our Story

Mrs. Slobberworth’s began with a simple belief: dogs deserve care that honors both their bodies and their hearts. What started as a small training service has grown into a full, Fear Free–inspired grooming and care experience built around comfort, trust, and positive handling.

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Where It All Started: Training With Heart

Our roots are in training — patient, relationship‑based work focused on helping dogs feel confident, understood, and safe. We learned early on that when dogs are given choice, clarity, and kindness, they thrive. That foundation shaped everything that came next.

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Expanding Into Boarding

As families asked for more support, boarding became a natural extension of our mission. We created a space where dogs could relax, decompress, and feel at home. Our boarding wasn’t about kennels — it was about comfort, routine, and individualized attention. Dogs weren’t just staying with us; they were staying with people who knew their quirks, fears, and joys.

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Grooming, Reimagined

Grooming grew out of a need we saw again and again: dogs struggling with traditional grooming environments. We knew it could be different. So we built a grooming experience centered on emotional safety, gentle handling, and a pace that respects each dog’s comfort level. Breaks, decompression time, and cooperative care became standard, not special requests.

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Dogs who had been anxious or overwhelmed began to relax. Owners noticed. Word spread.

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Becoming Fear Free–Inspired

Our commitment to stress‑free care led us to adopt Fear Free principles — a science‑backed approach to reducing fear, anxiety, and stress in pets. This wasn’t a shift; it was a natural evolution of what we had always believed.

Today, every service at Mrs. Slobberworth’s reflects these values:

  • Reading and respecting canine body language

  • Creating sensory‑friendly grooming spaces

  • Using positive, low‑stress handling

  • Prioritizing emotional wellbeing as much as physical results

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Mrs. Slobberworth’s has grown into a place where dogs feel safe enough to be themselves. Our mission is simple: to provide stress‑free, positive, compassionate care that supports every dog’s emotional and physical wellbeing.

Meet The Team

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Julianna

Founder & CEO.

FearFree Dog Trainer

VSA Certified Positive Reinforcement Dog Trainer

First Aid/CPR Certified

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Marlee

Professional Groomer Level 3, AKC Certified, FearFree Certified, First Aid/CPR Certified

Cleaning Surface

Norah

Cleaner and Dog Lover, Window Display Decorator

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Shaneka

Administrative Assistant

Dog Grooming Session

Abbey

Level 2 Dog Groomer, AKC Certified, First Aid/CPR Certified

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Nadia

Groomer in Training

Current DMACC Student

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THIS IS YOU! WE ARE HIRING

UPCOMING GROOMER

Our Partners

We partner with the following local organizations to build positive relationships:

Boone Edge High School Program
Boone Veterinary Hospital
Helping Hands Animal Hospital
Boone Humane Society
Story County Animal Shelter
City of Ames Animal Shelter
Oh My Dog Rescue
Foundation for the Boone Humane Society
Bailing out Benji/Ames Pet Food Pantry
... and many more!
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